New Addition to the South Beach Diet Line Up Makes Nutritious Eating Easier and Faster Than Ever!

Americans have a long time love affair with pizza. And now, fans of South Beach Diet™ Pizza will enjoy their favorite dish from the microwave in as little as three minutes!

Available in four varieties, the new line of South Beach Diet Frozen Microwaveable Pizzas features generous toppings like grilled chicken, vegetables, and pepperoni on fiber-rich crust, making lunch and dinner meal options delicious, nutritious and convenient. All four pizzas are a good source of protein and fiber, with delicious harvest wheat crusts. You can feel good about indulging in these single-serving pizzas, with 320 calories or less.

“People are looking for quick and nutritious ways to enjoy their favorite foods,” said Howard Brandeisky, Vice President of South Beach Diet Foods, Kraft. “The line of microwaveable pizzas is an easy way to eat the foods they love, all the while getting a nutritious meal.”

The South Beach Diet Product Line-Up

Last March, Kraft Foods, North America’s largest food company, expanded its alliance with The South Beach Diet and its creator, Arthur Agatston, M.D., by launching a new line of South Beach Diet foods. The wide variety of options includes delicious choices for breakfast, lunch, dinner and snacking. 28 tasty options are now on store shelves nationwide, and The South Beach Diet followers and healthy-minded Americans alike have been “eating them up.”

“Kraft’s alliance with The South Beach Diet, including both our ‘South Beach Diet Recommended’ products and the product line gives consumers many choices to manage their weight as well as eat right for a healthy lifestyle,” said Howard Brandeisky, vice president, South Beach Diet Foods, Kraft.

The South Beach Diet brand continues to help consumers select products that fit with their specific diet and taste needs through “South Beach Diet Recommended” buttons, found on Kraft products ranging from Planters nuts to Boca Burgers.

The South Beach Diet products include cereal, meal replacement and cereal bars, refrigerated sandwich wraps, frozen entrees and microwavable pizza. Products include:

– Cereal
Consumers looking to choose whole grains can choose from South Beach
Diet Toasted Wheats and Whole Grain Crunch cereals. Both great tasting
varieties contain no trans fat and are a source of whole grains.

– Meal Replacement Bars
For a meal while on the go, Kraft offers convenient bars including:
Chocolate Crisp, Chocolate Peanut Butter and Cinnamon Creme (all
available in 6-packs).

– Cereal Bars
Kraft offers five satisfying varieties of cereal bars made with
wholesome ingredients and three times more protein than the leading
cereal bar. Perfect for a convenient and delicious breakfast or snack
for people on-the-go. Flavors include: Peanut Butter, Cinnamon Raisin,
Cranberry Almond, Chocolate, and Maple Nut.

– Refrigerated Sandwich Wraps
New South Beach Diet Refrigerated Wrap Sandwich Kits offer quick,
delicious mealtime solutions that consumers can put together fresh when
they are ready to eat! The four varieties, Southwestern Style Chicken,
Grilled Chicken Caesar, Turkey & Bacon Club and Deli Ham & Turkey, will
include high-quality ingredients such as lean meats, 2 percent cheeses,
soft tortilla wraps and flavorful sauces or dressings.

– Frozen Entrées
Kraft offers seven delicious entrees to choose from including: Garlic
Herb Chicken with Green Beans Almondine, Savory Beef with Cheesy
Broccoli, Beef & Broccoli with Asian Style Noodles, Savory Pork with
Pecans & Green Beans, Penne & Chicken in Roasted Red Pepper Sauce,
Caprese Style Chicken with Broccoli & Cauliflower and Cashew Chicken
with Sugar Snap Peas. These meals will feature generous portions of
lean meats, crisp vegetables and in some varieties, whole grains.

– Frozen Microwaveable Pizza — NEW!
New frozen microwavable pizza includes four great tasting varieties:
Grilled Chicken & Vegetable, Deluxe, Pepperoni and Four Cheese. These
pizzas have generous toppings on a harvest wheat crust and can be ready
in as little as three minutes!

– Snacks
The three varieties of delicious snacks are packaged in convenient
packs containing 100 calories, perfect for on-the-go. Varieties
include: Oatmeal Chocolate Chip Cookies, Peanut Butter Cookies and
Whole Wheat Crackers. The Whole Wheat Crackers are an excellent source
of fiber and a good source of whole grains

New Cookbook on the Shelf

For those who want to follow The South Beach Diet lifestyle but are pressed for time, Dr. Arthur Agatston is introducing a new cookbook in October 2005. “The South Beach Diet Quick & Easy Cookbook” (Rodale, 2005) features 200 delicious recipes ready in 30 minutes or less. All recipes are based on the principles of The South Beach Diet and include the right fats, right carbohydrates, lean sources of protein, fiber and plenty of great-tasting, nutrient-dense whole foods.

The new cookbook joins The South Beach Diet family of books, including the recently released “The South Beach Diet” book in paperback (St. Martin’s Press, April 2005). In addition, an updated edition is available of “The South Beach Diet Good Fats/Good Carbs Guide” (Rodale, Inc., Trade paperback original/April 2005) complete with an easy-to-follow index, food content and nutritional information, portion recommendations and a Frequently Asked Questions section.

The South Beach Diet: On the Web

The popular South Beach Diet online community at www.southbeachdiet.com will continue to offer diet devotees references, tips and tools such as meal planning ideas, food content and nutritional information as well as weight management and lifestyle ideas.

In May 2005, The South Beach Diet OnHand for palmOne handhelds and smartphones brought mobile users a new level of convenience in diet and lifestyle management. Filled with restaurant guides, foods to enjoy and avoid, and easy-to-prepare recipes that focus on the right carbs and the right fats-this mobile application takes dieting on-the-go to a new level of convenience for those following The South Beach Diet.